Pharmacy staff to give infant feeding advice, and increase sales

LIFIB has been made aware of a workbook being circulated by Alliance Healthcare around the Alphega Pharmacies chain, aimed at training pharmacy staff, which is clearly targeting and exploiting new families’ concerns, and building relationships to drive up profits. The products and topics discussed include standard infant milks, specialist infant milks, follow on milks, good night milks, growing up milks, …

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